So, I'm sure you're all wondering what the Hasbro toys have to teach us and who got the right answers.
It's all about continuity.
Congratulations Kirsten and Leigh for getting it right! You'll get to see the full evolution of our marketing campaign for the bank event in January. And, Joe and Janet, just for posting, you'll get the actual marketing pieces we use, for the event.
Baby Alive goes through diapers and baby food faster than my kids did! And, of course, once you bake the three cakes the Easy Bake Oven comes with, your child is going to want to make more and more and more.
It's a never-ending revenue stream for Hasbro.
In the traditional estate planning business model, no such continuous revenue stream exists.
We have to get on that marketing merry-go-round and keep our focus on bringing in new clients. And, the more new clients we bring in, the less time we have to focus on our existing clients.
I very quickly realized that this business model was seriously flawed.
We talked about relationship a whole heckuva lot, but in reality, the business was transactional. Clients would come in, pay me a hefty up front fee, we'd prep docs, they'd sign them, leave and that was it.
What kind of a relationship is that?
Seems a little wham, bam, thank you ma'am to me. And, I bet it does to your clients as well.
So, slowly but surely, we've been changing our model.
It's cost me a lot of time, energy, and money, but it's been worth it because I feel so much better about the way I serve my clients now. And, the return on investment will be significant.
Not only can I provide my clients with a huge amount of value and long-term relationship, but I can also count on a continuous stream of revenue from those relationships.
It's a win-win situation!
Dedicated to Helping You Love Your Business,
~ Alexis
PS - Many of you are still asking me about the Kids Protection Plan and how you can offer this add-on to families in your practice and make at least an extra $1,000 per family and provide a great service. I've posted all the details on my blog at http://www.familywealthplanningblog.com/2006/12/the_kids_protec.html.
You'll want to be one of the first 17 to purchase because the price is definitely going up. I've charged way too little for this system.
And, if you buy before the 1st, you can expense it against your income this year.
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