Baby Alive is back. Born in 1973, just like me, Baby Alive is a whole lot more fun than the American Girl. Kaia got an American Girl that looks just like her for her birthday and after she changed its clothes once, she never really looked at it again.
Baby Alive, on the other hand, has had its diapers changed, it's been fed, it's been cradled and cuddled and at the moment it's snoring gently with it's eyes closed in a basket next to my daughter's bed.
The Easy Bake Oven makes the tastiest cakes and cookies all in miniature size. Kaia and Noah both wanted in on the baking and, of course, the eating.
So, other than that both toys let my kids pretend to be little adults doing adult things, like cooking and taking care of babies, what do these two toys have in common that you could immediately apply to your business and allow you to discover a hidden source of income that you've been overlooking?
Post your comment here and I'll send you the marketing piece I'm creating to fill my bank seminar in January 2007 and if you are right, I'll also let you see what I was thinking as I developed the piece so that you can apply the principles I used in my business to yours lickety split.
Taking care of babies applied to the practice of law:
Hasbro has a great product that the customers's kids will enjoy and learn with.
This Doll is life-like in everything it does (which I think is a first for the market) and this seperates Hasbro from the other toy co's.
Applied to the law business (estate planning), we should have a product (service in our case) that seperates us from the rest. I'm guessing it has to do with the 'Child Protection Kit'.
Happy Holidays!
Joe Dadich, Esq.
Farmington Hills, MI
Posted by: Joseph J. Dadich, Esq. | December 26, 2006 at 09:52 AM
There are a host of ancillary products sold to support both Baby Alive and the Easy Bake Oven. E.g. you can buy Easy Bake mixes for cakes and muffins and diapers for that wet baby. Once the customer buys and uses the product, they have to buy a new product to continue to use the original product. This concept applies to estate planning in a couple of ways:
1) our plans/documents require ongoing maintenance to make sure they work; and
2) satisfied clients are an excellent source of new business and referrals.
Posted by: Kirsten Izatt | December 26, 2006 at 10:42 AM
They have supplies that need to be purchased in addition to the toy (add-ons).
Posted by: Leigh Hilton | December 27, 2006 at 06:20 AM
Both allow the owner/child to become deeply involved with it. In our client relationships if the client is deeply involved in what we are doing for them and they are full participants they will more likely be cliens for life. The client will work out some of the details themselves just as the child works out the details of taking care of the doll or baking.
Posted by: Larry Brock | January 01, 2007 at 12:18 PM