Last night, I took a class with fighter John Marsh and he was telling us that when he teaches us a move, it's critical to repeat what we learned at least 50 times after the class is over because by doing so, we would build that move into our muscle memory.
And, then when we were really in a fight, we wouldn't even have to think about what to do, our bodies would remember what to do and just do it.
That made a whole lot of sense to me because it's the same way in business.
I use a very specific script each and every time I meet with new clients regarding their estate planning. And, I stick to the script every time. The only way I can do that is because I have practiced the script again and again and again. And, then practiced it some more.
It takes the same kind of discipline that is required of any kind of a champion.
If you want to be the best, you must practice and build the necessary skills into your muscle memory or in our cases into our mind memory.
Consider Tiger Woods. Sure, he was born with natural skills, but he practiced, practiced, practiced and then practiced some more to become a champion.
So, if you want to be a champion, do the same. Don't give up. Keep practicing until it becomes part of your muscle memory.
As the old joke goes when a tourist in New York asked how to get to Carnegie Hall the response was "Practice, Practice, Practice".
Posted by: Chip Allen | January 03, 2007 at 01:26 PM
Practicing the wrong way will make you good at a bad habit. Instead, you must practice the right way. In other words, if Tiger practiced my swing, he would never win a tournament ever again.
Posted by: jeff | January 03, 2007 at 03:12 PM
Hi Alexis, I just returned from a holiday vacation where I brought no work, but just good reading, including a couple of novels AND the Client Engagement Annotated Interview. What a great example of building business muscle. I love the way you set out the script and then go on to describe how each part fits into the overall marketing strategy.
Great job!
Warmly,
Dagmar
Posted by: Dagmar M. Pollex | January 03, 2007 at 03:35 PM