Family Wealth Planning

The hidden money in your practice

I'm on a plane heading to Chicago for a marketing conference where I'll be learning the most cutting edge ways to reach prospects using the internet.

I can almost guarantee you I'll be the only lawyer there.

Why?

Frankly, I can't understand it.  There's NOTHING more important to your business success than your ability to attract quality prospects and turn them into lifetime clients who will provide the foundation for your scalable, saleable business.

And, yes, you read right, I did say "saleable" business.

I know we don't traditionally think of our law practices as potentially saleable, but that's a HUGE error.

Do you really want to stay on the marketing merry go round for the next 30 years engaging new client after new client only to have nothing to show for it?

Get Your Mail Opened!

If you are using Direct Mail in your practice (and, you should be!), the most, most, most important thing is to get your envelope opened.

No matter how compelling your message and how spot on with your market, if your envelope ends up in the trash it's all wasted.

Think about it.  Where do you sort your mail?  Over the trashcan most likely.  So does everyone else. Your job is to make it past the sort and preferably into the open right away category.

Here's what we do with our seminar mailings and it works:

1. Letter must be sent in the #10 envelope used by your law office with your logo, name and address for return address.  Our law firm envelopes say Personal and Confidential and I'm sure this helps get them opened.
2. NEVER use a mailing label. So, no you don't need to purchase the mailing label extras that are offered by the list companies.  You want your mail to look personal.  Labels don't.
3. Use an actual stamp!  Never, never, never use a postage meter stamp.  And, I'm not a fan of bulk mail personally, at all.

You Are Missing Out

You could be talking to me tomorrow about your most burning business challenge, but we don't have you listed as a member of my Practice Management and Marketing Mastermind.  But, you can still sign up.  Go for it now! www.LawBizSecrets.com/mastermind

Here's the email my *Silver* members got today about our open call-in times tomorrow:

Have you had a burning question you've wanted me to answer, but didn't want to pay my private coaching rates? I can understand!

A valuable part of your *Silver* membership in my Practice Management and Marketing Mastermind is my open-call in hours for laser coaching.  The next one is tomorrow!

So, here's what you do:

Call my special call-in line (but first click here to get signed-up) anytime between 10:00am PST and 12:00pm PST tomorrow and if you get through, you can ask your question.

What's a Tarket?

I was so excited to have so many of you on my call last night!  And, I could feel your excitement too.

I spent the evening reviewing your applications and getting excited about how much fun we are going to have together this year.

I am deeply inspired by your commitment to your business and to your life.

The group that is coming together is incredible!  It even includes one of the biggest and most respected names in our field - I'm keeping his name secret until all is confirmed, but I am honored by his confidence in me.

I have no doubt that the group that is coming together will be unstoppable in our ability to change the way the public thinks about estate planning and maybe even all lawyers!

On the call last night, I mentioned that one of the first things we'd be doing in the Personal Family Lawyer program is developing a tarket and after the call I got an email asking "what's a tarket?"

Area-Exclusive Personal Family Lawer™

Last week I sent you an email about my area exclusive Personal Family Lawyer™ Program and 57 of you sent zip codes for consideration, many in overlapping geographical locations.

Because I couldn't possibly get back to each one of you individually in time for the start of the program on 4/18 and many of you won't qualify, I've scheduled a call for this Wednesday, April 11 at 5p PT / 8p ET to answer all your questions, give you the criteria for qualification, and if you qualify, tell you what the next steps are for you to get in.

As a Personal Family Lawyer™, I'll take you by the hand and show you exactly how I've built my practice from zero to over a million dollars in annual revenue in just three short years.

This is the ONLY opportunity you'll have this year to get personal coaching from me.  I've spent the past 6 months perfecting the best way to get you everything you need to replicate the success I have and I'm putting all my energy and resources into the Personal Family Lawyer™ Program for your success.

If you've wanted to learn my proven AND tested system for attracting families who make and keep their appointments, engaging clients who stay clients for life and become raving fans who spread your name throughout town and send all their friends and family to you, you won't miss Wednesday's call.

Do You Have Time?

I've heard from many of you this week that you are overwhelmed, that you don't have time, that you can't keep up.

And, worst of all, for all this busy-ness, you aren't spending the time working "on your business" so there's really no end in sight.

It sounds like the worst of all possible combinations to me -your busy-ness is taking time away from your business.

I used to be in the exact same boat.  It felt as if I was constantly spinning my wheels, but I wasn't getting anywhere.

I can't share everything I did to finally give those wheels traction here (I'll make sure to give you a full plan you can put in place immediately in the April Law Business Secrets Practice Management and Marketing Letter - www.lawbizsecrets.com/mastermind to sign-up if you aren't already), but I'll give you one tip you can AND must implement right away if you haven't already.

Stop answering the phone.

Seriously, I mean it.  YOU will no longer answer the phone in your office. The only incoming calls you take for now on are those from your family members.