In my April Law Business Secrets OFFLINE Letter I showed you exactly how I tweaked the copy for an event invitation sent out by realtor Abigail Dotson so that it positioned Abigail as the Healthy House Expert.
That positioning has led to a number of benefits for Abigail and you could be using the exact same strategy in your Law Business for huge success!
Let's look at a few of the benefits Abigail has realized:
- In a downturn market, Abigail is as busy as ever.
- Abigail was contacted by a man from Oregon who is moving down to Los Angeles and wants to buy a $1.5mm Healthy House. Sweet comission for Abigail AND she gets to serve her ideal client.
- The producers of the hit tv show Flip This House are considering Abigail's own new duplex as the subject of their upcoming show Green This House. That would be incredible exposure for the Healthy House Expert!
All this from naming herself the Healthy House Expert.
How did we decide she'd be the Healthy House Expert?
Well, it all goes back to something I talked about in that same OFFLINE letter - Abigail's target market.
We sat down and I asked Abigail who she would most like to serve.
She described a wealthy young couple who was really into the environment and doing good in the world and making sure their kids had a healthy place to live. (Sounds a lot like my target market, doesn't it? In my next OFFLINE newsletter I'll share some of the strategies we've used to make the most of that).
Then, we asked ourselves what does that couple want in a real estate agent and Abigail set forth to make that happen as the Healthy House Expert.
I'm doing the very same thing with the Personal Family Lawyers* and the Family Wealth Planning Institute.
Personal Family Lawyers are Family Wealth Planning Experts; experts in the transfer of not only financial wealth, but whole Family Wealth.
How can you turn what you are most passionate about into expert status for you?
Now go DO it!
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Resources to Help You Create a Scalable, Saleable Law Business
Ben Glass has made himself into an expert, not just a PI Lawyer and he's had huge success! You can still get the CD and transcript of my interview with Ben if you join my Law Business Secrets Practice Management and Marketing Mastermind. But, you've only got a few more days to sign up before it'll cost you $97 to get access to this call if you want it later.
Ben reveals step by step how he gets permission to market to over 2,000 people (and growing) each month, keeping his pipeline continously full in a crowded marketplace. Click here to read more.
Are You Engaging 97.5% of the Prospects Who Come Into Your Office? My Client Engagement System gives you the step-by-step tools and guidance you need to ensure that nearly every person who walks through your door says yes! Click here to read more.
Bonus Call for Client Engagement System Subscribers! June 19, 2007 at 1:00 pm PST. Call Details Will Be Sent Via Email. Get all your questions about client engagement, sales and/or marketing on this bonus call for subscribers ONLY!
Personal Family Lawyer Monthly Coaching Call on June 5 at 10:00am PST We're talking lead generation and I'll be sharing the lead gen ads I use so you can get them working in your practice right away and implement your automated marketing system.
* Not a Personal Family Lawyer? Email us to get on the waiting list when membership re-opens.
Ready to create your own automated marketing system that brings in a steady stream of leads who are begging to do business with you and wouldn't dare think of shopping around? I am getting ready to release my Client Attraction System. Email your biggest marketing challenges to me so I can make sure to address them in the Client Attraction System.
Last, but not least, mark your calendar now for the FR*EE teleseminar I'm hosting on June 20 so you can learn the nitty gritty details of how I automate all of my marketing processes with a unique database program you can use right away in your practice. Register now here.
To your Wealth, Health and Happiness,
Alexis
PS - if you want to know exactly how I engaged 12 clients in the first quarter of 2007 who came into the office generated by my totally automated, push button system forlead generation without any effort at all on my part, you'll want to get my Law Business Secrets Practice Management and Marketing Letter where I share all the details. Go here to read how.
Don't be a slave to expensive seminars and finicky rainbrokers anymore!
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