Family Wealth Planning

What's a Tarket?

I was so excited to have so many of you on my call last night!  And, I could feel your excitement too.

I spent the evening reviewing your applications and getting excited about how much fun we are going to have together this year.

I am deeply inspired by your commitment to your business and to your life.

The group that is coming together is incredible!  It even includes one of the biggest and most respected names in our field - I'm keeping his name secret until all is confirmed, but I am honored by his confidence in me.

I have no doubt that the group that is coming together will be unstoppable in our ability to change the way the public thinks about estate planning and maybe even all lawyers!

On the call last night, I mentioned that one of the first things we'd be doing in the Personal Family Lawyer program is developing a tarket and after the call I got an email asking "what's a tarket?"

Lessons from Baby Alive and Easy Bake Oven

Baby Alive is back.  Born in 1973, just like me, Baby Alive is a whole lot more fun than the American Girl.  Kaia got an American Girl that looks just like her for her birthday and after she changed its clothes once, she never really looked at it again.

Baby Alive, on the other hand, has had its diapers changed, it's been fed, it's been cradled and cuddled and at the moment it's snoring gently with it's eyes closed in a basket next to my daughter's bed.

The Easy Bake Oven makes the tastiest cakes and cookies all in miniature size.  Kaia and Noah both wanted in on the baking and, of course, the eating.

So, other than that both toys let my kids pretend to be little adults doing adult things, like cooking and taking care of babies, what do these two toys have in common that you could immediately apply to your business and allow you to discover a hidden source of income that you've been overlooking?

Post your comment here and I'll send you the marketing piece I'm creating to fill my bank seminar in January 2007 and if you are right, I'll also let you see what I was thinking as I developed the piece so that you can apply the principles I used in my business to yours lickety split.